
A NOTE FROM JIM & JOHN
Thank you for the feedback on the beta releases of TheSellersEdge - interest and response have been terrific and we’re excited to share this major platform update.
We're releasing TSE to the marketplace on July 4, under the program name "Independence Day for the Sales Pro."
I’ll be writing in the coming week “Independence from What”. Don’t get me wrong, sales pros are not victims. But suffice to say, it’s time somebody did something to free Sales Pros from a) the unrealistic expectations of them and b) the incomprehensible advice on what they should do about it.
So stay tuned!
This newsletter is an overview of TSE’s latest and greatest. We’re ready for prime time, I’ve never been so excited about anything in my 50-year sales career.
Good selling!
Jim & John
APEX — the Ultimate AI Chatbot for the Sales Professional

Not the chatbot you're picturing.
APEX generates deep account intelligence, correlates buyer-anchored alignment, delivers expert strategy and coaching, produces world-class artifacts, and more — have you ever had all of it? Now you do, instantly, on demand.
APEX is the interface to intelligence already computed. That's what makes it the ultimate.
APEX AUTO — the Sales Professional's Chief of Staff

A radical new capability — never-before territory enablement for sales pros.
As a sales pro, you run a small business. You're effectively a CEO.
CEOs have a Chief of Staff. You should too — but sellers never have.
Now you do, with APEX AUTO.
The Executive Intelligence Brief — Redesigned

The TSE Executive Intelligence Brief
Fast, powerful, free way to “get account smart fast” for sales pros.
The EIB has 2 versions, Summary (3 pages) and Detailed (15 pages).
The workflow is “Rep Simple!:
— Name the account and provide their URL
That's it for a world-class brief, including your solution alignment and more.
Yes, this is the freemium version of TSE. No, we're not crazy.
Walk in already understanding their business.
The Executive Intelligence Brief opens with the account's strategic priorities and the evidence behind them — then maps your solution to each one, with the value quantified, the talking points written, and the coaching to deliver them.
Buyer-anchored selling, produced for you.
What a team of experts would take 40 hours to build, APEX delivers in minutes — Summary or Detailed, on demand.
Configure Your Selling Context

All under one umbrella:
identify your accounts,
the solutions you sell,
your competitors,
the industries and audience roles you sell to,
the messaging and methodologies you use,
and more.
Easy to set up and manage — and applied automatically to your selling efforts. No more translation to your messaging framework, export and massage for MEDDPICC, taking value work and living in a cut-and-paste hell to build a deck, etc.
Richer AI Account Maps and AI Value Maps

Account Context → AI Account Map. TSE now ingests "What You Know" and "What You've Done" for each account — the non-public intelligence you carry and the history of your engagement — on top of its own world-class research. Your AI Account Map stays dynamic and persistent, giving you the richest possible context for the deal.
Competitor Profiles → AI Value Map. Build competitor profiles for value propositions, battle cards, and every aspect of deal strategy. TSE ingests whatever competitive content you have and runs extensive competitive research to codify each profile.
Artifacts & Outputs — Redesigned

PRESTO - TSE’s Intelligent Artifacts Agent Family
Numerous new options!
Export to PDF, Rich Text, or Markdown.
Generate to PowerPoint or GAMMA
Customer-facing or internal
With detail level, persona, tone, and audience all user-selectable.
Upload your own PowerPoint template
Retain multiple versions for full traceability, and
"Design Your Own" PowerPoint outputs (beta).
Timeline
Timeline lives inside Artifacts, but it earns its own mention.
Timeline traces the maturation of your work on an account or opportunity for full traceability.
It puts substance behind "where'd you get these numbers?" from the value prop.
But it's so much more than that — it answers "where'd you get this perspective?"
The depth and substance of your work, on full display.
Multiple Chats per Account
Running multiple motions in one account? No problem. Each chat keeps its own distinct context — no overlap, no confusion. Give the chat a name and you're good to go.
Security & Privacy

Every sales pro worth their salt is using AI to augment what they do — which means loading potentially sensitive information into it. TSE is a safe, secure, private platform: everything you'd expect from the builders of ValueCloud.
Coming Soon!
Value Management enhancements

VANTAGE - The industry’s most advanced Value Management solution
VANTAGE — TSE’s AI Value Management agent family — already delivers an estimated 80% of the capability of legacy value technologies, with less than 1% of the effort to build value models and 1% of the effort to apply them to an account or opportunity.
By the way, the current VANTAGE 80% is what users of those legacy technologies actually use. We know, we built what was once the foremost value solution. The deepest, most exotic stuff was used by a fraction of 1% of users.
And VANTAGE does a great deal more, important work that legacy value tools don't do at all. That unlock the real capabilities sellers need.
A forthcoming release (target August 1) takes VANTAGE to 95%+++. The only thing missing: the time, cost, and acumen those legacy value programs demand.
Coming Soon!
Artifact and Output enhancements

PRESTO - TSE’s Intelligent Artifacts Agent Family
PRESTO — TSE’s AI artifact-production agent family — is already extraordinarily powerful, and enhancements are coming across a number of areas.
Thanks for your interest and support — keep the feedback coming.
Jim & John
